Affiliate ownership is no joke. It’s a difficult run for anyone and many of us have learned some tough lessons along the way. David is a friend of ours that has owned a total of 3 affiliates along his CrossFit journey, teaches seminars for HQ, and has a ton of media experience. David and Chris shared a similar demographic in regards to affiliates in smaller, tourist towns. He made the break to go open an affiliate in Iowa. Our conversation revolves around the differences in demographic, opening new vs. acquiring and affiliate, and even reality tv…. yep, he has some experience there.